Google's "Hangouts on Air" service, which lets brands open up their Google+ video chats to a wider audience, turns the social network into a major broadcasting platform, Wikus Engelbrecht writes. That's potentially a big deal for anyone with a message they want to share with a global audience, as the service "equips digital marketers with a new way to engage audiences and could signal a huge change in the media landscape," Engelbrecht writes. Via iMedia Connection
The new "Hangouts on Air" feature was introduced in September 2011 in Google+, with certain high-profile individuals testing out the service that lets as many as 10 people simultaneously take part in round table video chats, with the option to live stream and record the session.
The public roll-out of "On Air" has opened everyday real-time Hangouts to any number of viewers, automatically publishing these streams to the hosting user's YouTube account for anyone who may have missed it (which is private by default, but can be made available to the public) allowing him or her to monitor the number of views.