NEW INTEGRATION TOOLS GIVE PRINT MARKETING A SHOT IN THE ARM
There are a whole host of new tools being offered by media and agency companies that offer efficient advertising platforms that optimize the whole planning process.
These newly launched tools offer national and regional advertisers, as well as media, advertising and web agencies, a complete process for planning and executing campaigns. By intelligently combining offline (print) and online (web/mobile) media, and by providing information, planning, booking and reporting capabilities, they can help increase efficiency and added value.
These marketplace tools provide everything required to run a campaign, and as such it enables a more intense exchange of information and more dynamic planning. The print market, which has tended to be static, is benefiting from this new approach.
