Google gets most of it’s revenue from Adwords. Have you ever wondered what the top 20 keywords are that drive that volume?
WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories get the highest costs per click (CPC) in Google’s AdWords solution.
It’s hard to believe that the top 3 categories of Insurance, Loans and Mortgages make up over 45% of the volume. When you are spending $45.91 a click you better make sure all of your reporting is in place and you can track inquires, leads and subscribers.
It must pencil out for the Insurance companies to be spending this kind of money or they wouldn’t be such competition. If you don’t sell Insurance or loans or mortgages, be sure you are still tracking your spending and can report on how your users flow through your site and have attribution to show for it.