Jun 20, 2012

Giants of advertising ask Microsoft to rethink "Do Not Track" policy

The initial analysis on Microsoft's DNT browser was that it is a scorched-earth tactic aimed at harming one of Microsoft's biggest competitors, ad-reliant Google, says Michael Learmonth. Top ad-industry executives including WPP chief Martin Sorrell and VivaKi CEO Jack Klues have been reaching out to Microsoft in a bid to derail the tech giant's plan to make "Do Not Track" a default option in the next version of its Internet Explorer browser. Ad chiefs told Microsoft that making "Do Not Track" a default option would hurt performance-based display advertisers and spark a retreat to search-based online advertising. Read the entire article at Advertising Age.