This is amazing. An ABI research study is making the following predication: The health mobile application market will grow to over $400 million by 2016 – up from just $120 million in 2010.
According to the research, much of that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications. Pharma should be developing mobile marketing capabilities NOW instead of waiting to play catch up.Today, a third screen is coming into prominence in marketing – the mobile device, often a smartphone – and this has the potential to be a game changer. Why? Customers can communicate easily with each other and share information and opinions in real time and at the point of purchase. This requires fully interactive “pull it forward” style marketing. The challenge and opportunity for marketers is to become part of these mobile conversations and to add value to them.