Nov 2, 2011

What has the biggest impact on lead generation?

A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels.
These stats, along with many more — such as which social media platforms see the most use by marketers (hint: Facebook) — were compiled into the infographic below by the people at Webmarketing123, which backed the survey: