Aug 20, 2010

A Just Cause: Creating Emotional Connections With Customers

Companies with a cause -- how they're making the world a better place -- often create great emotional connections with customers, prospects and employees. So asks "What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on customers, prospects and employees to believe in you"....more here: