A good case in point is Gary Vaynerchuk, with his Wine Library TV and amazing book called Crush It. (Which I’ve listened to three times and highly recommend). Gary didn’t rely on search engines at all. He attributes his rapid growth and success to the freely available social media tools, which didn’t even exist two years ago.
A more subtle everyday example is my friend… He’s looking for an iPhone dock with speakers. Did he search? No. He Tweeted. He got got several replies. Took the recommendations. Read the product reviews on Apple and Amazon. And made the purchase decision. All without resorting to a search engine.
Courtesy of InternetMarketingSecrets
