Aug 13, 2010

Don’t wait for people to come to you. Go where they hang out.

Position yourself as the leader in your niche, or product category. Talk with people. Start participating in the conversations.

A good case in point is Gary Vaynerchuk, with his Wine Library TV and amazing book called Crush It. (Which I’ve listened to three times and highly recommend). Gary didn’t rely on search engines at all. He attributes his rapid growth and success to the freely available social media tools, which didn’t even exist two years ago.

A more subtle everyday example is my friend… He’s looking for an iPhone dock with speakers. Did he search? No. He Tweeted. He got got several replies. Took the recommendations. Read the product reviews on Apple and Amazon. And made the purchase decision. All without resorting to a search engine.

How social media marketing beats having to search.